As entrepreneurs, our minds are constantly filling with new ideas. Unfortunately for many of us, our concepts rarely make it to the execution stage. Instead, we subconsciously create excuses that stifle our progress and prevent us from fulfilling our plans.
A business plan is a written description of your business’s future, a document that tells what you plan to do and how you plan to do it. If you jot down a paragraph on the back of an envelope describing your business strategy, you’ve written a plan, or at least the germ of a plan.
To build a brand today, you need to be known for more than just your product. You want to become known as a company that will truly enhance its customers’ lives. Apple knows this; that’s why its product reveals and Worldwide Developer Conferences are such extravagant affairs. The goal is to create a lifestyle that people want to buy into.