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Business Case Preparation

Crafting an executive summary

After analyzing the alternatives, you move on to stage three of building a business case — preparing the case itself. At this stage, you need to structure your business case. The structure should appeal to CFOs and provides them with all the information they require.

At stage three, it’s important to identify the resources that are required to implement your proposal. You also need to identify the expected payoff of your proposal — in other words, the value you expect it to deliver to your organization. In addition, you should use an appropriate template to structure your case.

The template you use to lay out your business case should have a sound structure. It’s a good idea to open your case with an executive summary. Then you can describe the current situation before going into detail about your actual proposal. Next, back up your case by including a financial analysis of the various options discussed. Finally, end your case by offering a firm conclusion.

The executive summary is the first section of a business case. It should briefly summarize the proposal. It usually contains one or two sentences from each of the subsequent sections. A good executive summary aims to engage the audience’s interest in the proposal. For this reason, it’s very important. If it doesn’t do what it’s supposed to do, the business case may not get a real hearing.

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