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The Importance of a Business Network

Understand the value of being in contact with people

We’ve all heard the saying “It’s not what you know, it’s who you know.” It’s easy to recognize the value of being in contact with people who can help you succeed. But most people don’t make enough effort to actively create and develop strong professional relationships.

If you’re searching for a new job, having years of experience, and the right skills, are obviously important. But, quite often, it’s knowing the right person that actually gets you in the door.

Working hard might not be enough

Think about it, even if you’re looking to make progress within your current company, simply working hard might not be enough to get you noticed. Like it or not, effective networking can be a determining factor in whether or not you get promoted.

In a recent survey conducted by Robert Half International, 80% of the executives who responded claimed networking had helped them advance their careers. Whether the thought of networking excites you or fills you with dread, building strong relationships is the first step to achieving your career goals.

Achieve your career goals

So where’s the best place to start? The ideal network begins with people who know you or pretty much anybody you’ve ever met. These could be your family members, friends, co-workers, or people you’ve met through clubs and professional organizations. So anyone you know can be in your network, and anyone you meet is a potential new contact.

But what makes a good contact? Well, first off, a good contact is someone who knows you well, and wants you to succeed. But always bear in mind that the purpose of establishing and working an effective network, is to help achieve your career goals. It might sound rather crafty, but let’s face it, if your aim is to move forward in your career, not every person in your network will be useful in helping you meet this goal.

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