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Building the Excellent Service Foundation

Corporate Culture is Personal

Corporate culture is the system of shared beliefs and values that develops within an organization and guides the behavior of its employees. It relates to the habits, expectations, and moods of everyone in the organization from the receptionist to the chief executive officer. A workplace in a good mood not only results in higher-performing employees, but also in happier customers.

An organization’s corporate culture provides guidelines for some very important “style” issues. It’s not what employees do, but how they do it. In defining corporate culture both for employees and customers, it’s important to know:

  • what the organization expects from its staff,
  • what kinds of behavior the organization rewards, and
  • the rules of conduct.

Healthy Corporate Cultures Start at the Top

Philosophy, values, and behavior are the basic elements of every corporate culture. To help create a healthy corporate culture, chief executives must hold and profess positive values.

Executives who promote these values create a friendly and creative job atmosphere as these values are filtered down and adopted by each employee:

  • honesty,
  • trust
  • open communication,
  • positive work ethic,
  • accountability,
  • mutual respect, and
  • reliability.