As an entrepreneur there are at least 3 things. Usually entrepreneurs tend to postpone them until their business will make more money and they will have more time. The only problem is that these 3 things cannot be postponed until later. You might not be in business later exactly because you did not pay attention to marketing, recruiting and online presence.
Start marketing as soon as possible
Many professionals don’t like marketing and sales because these two activities are seen as trivial. Yet, if marketing is not done properly people will not know about your great product and you will end up having a huge stock that nobody even knows about, even if this might solve real problems for potential customers and bring a fortune in return. The starting point is talking with your customers, no need for fancy strategy, but do some marketing to understand its value.
Recruit partners and employees
For a while you can be a one man army, you can even find a lot of smart techniques and tools to make you look like a dozen employee company, but at a certain point in your development you will need partners and employees to help you better serve the market. If not, you’ll stop growing when you reach physical limits and that’s it with your business, or you’ll fail meeting orders and, guess what, you’ll be soon out of business with a ruined reputation.
Invest in your online presence
Research shows that there is a growing trend in customers searching your online offer and checking reputation even before coming to your brick and mortar stone. It’s easier and you’ll already have an informed customer when you first meet in person. This also works in a different way. If you are not online or you have a dusty website, you’ll never meet in person. Customers will simply choose someone else.
So, if you want to succeed as an entrepreneur pay attention to marketing, recruit in time trusty partners and effective workers and invest in your online visibility tools. And, of course, run your business.