One of the things that you learn as an entrepreneur is that your story is never good enough. Maybe because we like too much the technical aspects and because we are more comfortable with logic than storytelling. This explains why some great companies fail in attracting attention. Their story is simply not entirely convincing. 

One way is to frame your story in a David versus Goliath setting. For sure it was not easy to enter business and there was a big challenge to overcome. Be sure to tell that story as part of your marketing strategy. Your story might be one of defeat and perseverance. This is great to use also, since people tend to like this kind of story. So, be honest and use the right framing.

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