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4 Steps to Making Ideas Actionable

As entrepreneurs, our minds are constantly filling with new ideas. Unfortunately for many of us, our concepts rarely make it to the execution stage. Instead, we subconsciously create excuses that stifle our progress and prevent us from fulfilling our plans.

1. Don’t fear failure.

“A few people are afraid of good ideas,” writes best-selling author and marketer Seth Godin. “But many people are petrified of bad ideas. Ideas that make us look stupid or waste time or money or create some sort of backlash.”

2. Refine your idea.

So what if people think your idea is terrible? That’s a common fear that plagues us all. But that’s a risk you’ll have to take. The fact is, they might think it’s terrible, and that’s ok. Chances are, it is terrible, at least in its initial, rough draft stages. The first thing that pops into your head is generally not the idea you’ll end up pursuing in the end.

3. Develop a plan.

The difference between ideas that stagnate and ones that get executed comes down to one thing — taking action. According to Scott Belsky, author of Making Ideas Happen: Overcoming the Obstacles Between Vision and Reality, having an action plan is key to turning ideas into reality. In his book, Belsky outlines the system that he uses to get an idea rolling.

4. Don’t give up.

While being flexible is important for success, it’s also important that you don’t give up when the going gets tough. This doesn’t mean to plow full steam ahead with an idea that has no merit, but it does mean following through and ensuring that you don’t give up for the wrong reasons.

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